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SARAEVA
DESIGN
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My Blog
What HR Can Learn from Ethnology
Written by
Ginka Saraeva
I Never Fit In — So I Stopped Trying
Written by
Ginka Saraeva
Design
Is Over-Simplicity Killing Our Creativity?
Written by
Ginka Saraeva
Introducing HexaNorm: Building Trust Where It Matters Most
Written by
Ginka Saraeva
Sustainability
Full Cycle Irony
Written by
Ginka Saraeva
Design
Not Another Vibe Check
Written by
Ginka Saraeva
Sustainability™: Please Swipe to Accept
Written by
Ginka Saraeva
Environment
Growing the Future: The Power of Urban Gardens
Written by
Ginka Saraeva
Design
When did UX become predominantly tech
UX was never meant to be just about screens—it’s about redesigning systems to truly improve people’s lives.
Written by
Ginka Saraeva
Design
The Great Digital Escape
Have you ever picked up your phone just to check one thing—only to look up an hour later, deep into a rabbit hole of random videos?
Written by
Ginka Saraeva
Design
Designing for real people, not just data: The Ethnologist’s perspective
When designing digital products, we often focus on functionality, aesthetics, and business goals.
Written by
Ginka Saraeva
Design
From Tradition to Transformation: Designing a Circular Future with Ethnology & UX
Written by
Ginka Saraeva
Design
The Role of Storytelling in UX – Insights from folklore and traditions applied to design.
Storytelling isn’t just for fairy tales—it’s the secret to designing user experiences that truly connect, guide, and resonate.
Written by
Ginka Saraeva
Sustainability
Grandma’s Wool Sweaters: A Lesson in Sustainability and Craftsmanship
This article is dedicated to my late mother, who spent countless hours knitting with intricate care and love for natural materials.
Written by
Ginka Saraeva
Design
Fairphone: How One Brand is Redefining Tech for a Sustainable Future
“The modular phone that’s built to last”
Written by
Ginka Saraeva
Sustainability
White Stuff: Rethinking Design for Sustainability
"Because life would be dull if we all looked the same"
Written by
Ginka Saraeva
Design
From Ethnologist to Designer
"In the realm of ideas, everything depends on enthusiasm… in the real world, all rests on perseverance and brevity." Johann Wolfgang von Goethe
Written by
Ginka Saraeva
Design
What do you want to be when you grow up?
This is an article that many would ask "why"...
Written by
Ginka Saraeva
Design
Today’s Designers Design for Repurchase and Replace, Not for Repair
A collection of the best tips to help you become the best designer you can be.
Written by
Ginka Saraeva
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